Mother's day Competition in Partnership with Sensory Lab.

&



We are quickly approaching mother's day and we are all reflecting on memories of Mum and all she's done.
As we get closer to the day, many phone calls will be placed, cards will be posted & mother's day lunches will be planned.

We at SerendipiTea and our partners at Sensory Lab @ David Jones think its about time that we showed our appreciation for all that our mothers do so all this week leading up to Mother's Day we've decided we want to hear some stories about what make your Mum special!
So we are going to run a little competition in tribute to mothers everywhere!

It's really easy...
just drop into Sensory Lab @ David Jones ( 297 Little Collins Street ) anytime this week, grab an entry form and and jot down in 20 words or less why your mum is so special.
On Saturday May 7th we will draw 2 winners from all the entries and the winners will receive

1 x Japanese , cast iron pot
2 x Cups
1 x voucher for flowers for your Mum on mothers day
1 x retail box of SerendipiTea
2 x Clairvoyant tins of SerendipiTea

***We know not everyone can win so each entry submitted will receive 15% off any Retail Boxes purchased in store at Sensory Lab.
Also, we know that not everyone can get into sensory Lab @ David Jones ( although ... You really should try!)
you can receive 10% off retail boxes purchased online at www.serendipitea.com.au and entering the promo code "sensory lab"

So.. how's that ?
Come on down to Sensory Lab @ David Jones enter our competition and get the chance to win something nice for MUM, what could be better?

Breaking the tyranny of the teabag,

There are lots of ways to enjoy great tea.

and even more places to sit back & savor that flavor...

at home

while picnicking

at a friends home

Did you notice that I didn't say at your local cafe ?

While tea is becoming a serious option in more cafes, we have not quite arrived at that glorious time when we could pick a cafe at random and be assured of a great pot of tea.

Why is it so difficult to get a great pot of tea at a cafe?

As I sit and ponder this question I am in melbourne, a town known for its penchant to fuss over hot beverages ...

well...

one beverage in particular but when it comes to tea it seems a teabag or powdered chai will suffice ( one day I'll go on & on about powdered chai's but not today)

It is about time this changed!

There are enough tea lovers in any town (even this caffine driven one) to require a better level of service and better quality of tea.

So what is the reason we as tea drinkers are getting the short end of the stick?

Let me tell you some of what i've heard :

"Loose leaf Tea takes too long to prepare" - I have seen people wait more than 15 minutes for the product of a barista tender machinations

"Loose leaf tea makes a mess"

Have you had a good look at whats going down behind that expresso machine?

"There are not enough tea drinkers to warrant taking a look at the teas we offer"

Really? In the last 5 years the tea market in Australia has grown from having just two majors players to at least 7!

Somebody must be drinking tea!

The fact is ( and I know this from tales told by my fellow tea lovers & sad personal experience ) tea lovers have become used to getting very little in fact, many, when out with their friends find it so futile that they simply order coffee.

This is unacceptable!

No... I say the time for excuses is over we all deserve real tea, great tea.

Just say NO to teabags!

One of the great things about western society is, the idea that the squeaky wheel gets the oil, so the next time you're in your local cafe don't stay silent while they push that tired old teabag on you...

Speak up!

Speak out!

Together we can break the tyranny of the teabag ....

First Melbourne... then the world!

Promotion: Tea of the month for March

To tell you the truth I love promotions.

I love the idea of giving a little something back in return for all your support over the years... and it's a good way to keep in contact with how we're doing.

This one will be a two part promotion.

This promo will be a two parter.

Part 1

The announcement of the tea of the month for March

Fiji

Our deep, lush organic China green

tea flavored with Pineapple & a touch of Papaya.

Sip the journey

& escape. Award-Winning Ice-Tea!

If that's not enough every online order in March will receive 30% off!!

When you hit the checkout at serendipitea.com.au enter the code Fiji to receive your discount.

Check in Monday for part two of this promotion.

SerendipiTea retail Partner: Key ingredients, Clifton hill

Up in Clifton hill right on Queens Pde you will find one of our retail partners Key ingredients.
If you're from Melbourne then you most likely know about them, Key ingredients is the place for high quality kitchenware, utensils, specialty & gourmet ingredients. If it belongs in the kitchen... You'll find it there!
Did you know that they are also a SerendipiTea retail partner?
Yes you will find a number of our varieties on the shelves at Key ingredients seems like a great fit to me.

Sensory Lab @ David Jones : Our new Retail Partner

If you've been in Melbourne for more than 15 minutes you've already been told how much Melbournians love their coffee and how great the coffee is all around Melbourne... However, more often than not that statement is an over statement of the reality.
When it comes to Sensory Lab @ David Jones the statement above is a gross understatement!
From the moment you cross their doorway on Little Collins Street you can see their dedication to "the Bean" so many coffees ... so many ways to prepare them!
You may be asking ... whats with all the talk about "the Bean" from a blog dedicated to "The Leaf"?
Well for starters SerendipiTea can certainly appreciate quality & striving for excellence after all that's what we're about too, but this post is also an announcement that from today along side the eclectic range of coffees you will now find 7 of SerendipiTea's organic blends

• Bards Tempest : our award wining English breakfast blend
  
• Earl Grey : A Citrusy refreshing blend of Ceylon Black & Bergamot
  
• Temple Of Heaven : Our distinctive and delicate Hand Rolled Green tea
  
• Cha Cha Chai : A robust blend of Cloves, Cardamom, Ginger, Pepper, Cinnamon, Assam, Spices, Indian Black Tea
  
• Ruby Sipper : A stunning Blood Orange Tisane
  
• Eves Temptation : Apple tisane, Crisp & refreshing
  
• Organic Mint : This is mint Au Naturale... a reminder that all mints are not created equal!

So from today on Sensory Lab will also offer the very best loose Leaf teas ... SerendipiTea!
So the next time you're in Melbourne CBD drop in Sensory Lab for a pot of SerendipiTea !

A tale of two Rococo's

It seems almost unnecessary to mention this given the spectacular reception we have had ( by the way we thank you all) but SerendipiTea is now available at both Rococo restaurants. Rococo St Kilda was first closely followed by their Hawthorn location.
Rococo came onboard with all guns blazing taking careful consideration of the food pairing ideas we offered and from all reports their clientele are making SerendipiTea welcome at Rococo.
I went on down to Acland street one Sunday morning and paired up Rococo's Ricotta pancakes with lemon & blueberry with SerendipiTea's Fiji tea an absolute taste sensation! So now when you drop in at Rococo you have a place to start.

No Shortage of Retail Boxes

Over the holiday season I received a few emails about the availability of SerendipiTea retail boxes it seems a few of our Retail Partners had sold out I am happy to say that now our partners have been restocked!

We have even added a couple of new partners you can now purchase retail boxes of SerendipiTea at:

Green Laundry Cafe 45 Nelson Street, Balaclava
Cafe Ciliegio at the Cnr Montague St & Kerferd Rd. Albert Park

.... While I'm here... make sure you check in next week for our New Year / New Tea promotion